KinderCare Education, 2016 – 2020

Content and marketing writer for early childhood education company and its family of brands: KinderCare, Champions, and KinderCare Education at Work

·       Wrote content for the company’s blog, including suites of articles about nutrition and wellness, social and emotional learning (SEL), and family spotlights

·       Wrote social media posts for Facebook and Instagram

·       Translated curriculum and educational philosophy into user-friendly B2C marketing, including website, email, digital ads, and print and blog content

·       Worked on rebrand of company’s B2C and B2B websites

·       Crafted SEO updates for blog content

·       Wrote email lead nurture campaigns

·       Wrote B2B case studies

Select Freelance Clients, 2010 – 2020

Bow Wow Labs, Oct 2019 – March 2020

·       Wrote content for their dog wellness blog

·       Crafted Wellness Center mission statement

Thread Writing Studio, September 2013 – August 2015

·       Wrote adidas e-commerce and catalog product copy during high-season overflow, focusing on their Originals line for men, women, and children

JustAnswer, January 2012 – October 2015

·       Wrote weekly blog articles focused on health and wellness

·       Wrote weekly marketing emails and lead nurture campaigns

·       Wrote for and managed a customer outreach email campaign

·       Wrote all copy for a playful New Year’s microsite, including log-in funnel

·       Wrote several main pages for their site’s rebranding, including UX projects

Additional Clients, 2010 – 2020

Architects and Schemers, Gymboree, Inreach Solutions, Intel®, and Jil Dever Scarves

Gymboree and Nordstrom, 2000 - 2010

The Gymboree Corporation, 2007 – 2010                                           

·       Launched Gymboree’s value-driven kids’ brand, Crazy 8, and continued as the lead copywriter for the brand for 2+ years

·       Delivered 200+ product copy blocks per week, while simultaneously working on other copy responsibilities

·       Brainstormed and created copy for seasonal strategic initiatives and web branding concepts

Nordstrom.com, 2000 – 2006

·       Played an instrumental role in developing voice and style of product pages that continues to this day

·       Wrote home and landing page, product, and customer funnel copy

·       Developed copy voice and formatting for the launch of designer collections